A very important SEO aspect is to make your website easy for search engine robots and users to understand. The search engines are highly sophisticated and yet they cannot understand or see a web page as any human can do. The SEO helps the search engines to figure out each page and the way it may be useful to users.
Ensure your content is seen
Getting technical detail is important and to ascertain the content is search engine friendly. The web development must have the basics covered and also to market the content. The engines gauge the content quality without any formulas and the search technology depends on the relevance and importance of the metrics. The metrics is measured by tracking that people do, react, discover, link to, and comment. Building a perfect website and having great contents means you must get the content shared.
Constantly Changing SEO
In the 1990s, search marketing required the Meta keywords tag, manual submission and stuffing of keywords as the regular parts to rank well. Later in 2004, bombing link with anchor text, buying links in hordes from automated blog comment and inter-linking website construction leverage traffic. In 2011, the marketing through social media became the mainstream and the search engines refined algorithms, thus now the same tactics of 2004 may not work and may hurt SEO.
With SEO, the future is uncertain as changing is constant. The search marketing continues and to stay competitive on the web, the SEO follows a simple logic of defense, aiming to improve the ranking and experience, besides enjoying increased visibility and traffic.