Small businesses can enhance their search engine visibility using local SEO. Good reviews, Google ranking, and online directories listings can help to increase trust amongst customers. When you are serving the local community, recognition and trust matters a lot.
Local searches are conducted to find a kind of product or services. People seek for providers online because they are not aware about whom to use, so the top results displayed on searches are chosen. Top results are recommendation from good reviews or online directories, which people find acceptable.
Local SEO Houston experts ensure to use geographically relevant term and increase the chance to rank in sought-after 7-pack [7 listings beside the Google map]. This space is competitive and competed by many local companies but helps to bring relevant and qualified traffic towards your website.
How to optimize for local SEO?
Create physical presence
A permanent address is crucial. It proves your local business credibility. A shared office or forwarding address or PO Box is insufficient, so establish a physical location.
Choose main keywords with your city name appended in the start or end [for example – Cosmic Services Houston]. Perform a keyword research to gain an idea of traffic and competition for each one. The best one will be high traffic keywords having low competition. Add location keywords in title tags and content. Avoid keyword stuffing but use them naturally.
To have your website ranked on the Google’s local map submit it on local business listings. Create a Google+ business account and select local business location to create listing.
On big review sites create your business accounts. Encourage satisfied clients to write their feedback regarding your products or services. Good reviews get rewarded by consumers and even search engines. Never delete bad reviews but it helps to modify the twists in your process. Make sure to respond to bad reviews to ensure they feel happy in the end.
You get a good chance to gain visibility on local search results through social media channels. On all your blogs and social media networks ensure to fill contact details, so search engines and users can detect your location.
Countless online directories are available. It helps people find local businesses, so seekers can also find your business. Submit your site to relevant local directories. However, make sure to confirm the quality and legitimacy of the directories before submission.
Local SEO is similar to regular SEO strategy. It means challenging. It needs consistent effort to maintain your ranking or it will slip. The benefits of good local strategy are obvious, so cling to it!